Privacy Policy

BASF is pleased about your visit to our website and your interest in our company.

The topic of data protection has the highest priority at BASF. Therefore, we would like to inform you in detail about how BASF processes your personal data on this website.

Who is the Controller of the data processing?

BASF Agricultural Solutions Ireland Ltd.
Asgard House, 19-20 City Quay
D02 K744, Dublin, Ireland

Who is our data protection officer?

Our data protection officer is:

Alexandra Haug
EU Data Protection Officer
67056 Ludwigshafen
+49 (0) 621 60-0
E-Mail: data-protection.eu@BASF.com

What data do we process, for what purposes, for how long and on what legal basis?

In the following, we inform you about the data processing on our site, its purposes and legal basis as well as the respective storage period and, if applicable, specific objection and removal options.

Log files

If you visit our website for information purposes only, i.e. if you do not register or transmit data in any other way (e.g. via a contact form), the following information is automatically transmitted from your browser to our server:

IP address of your device
Information about your browser
Name of the website from which you visit us
Name of the visited page (URL) or the opened file
Date and time of your visit
Status information such as error messages
Transferred data volume and the access status (file transferred, file not found, etc.)
Operating system and version of your computer's operating system and the name of your access provider

When you visit the BASF website, we use the IP address and other information automatically transmitted to our server by your browser to

(i) provide you with the requested content

(ii) ensure the security and stability of our website and to trace unauthorized use

(iii) enable a comfortable use of our website.

The legal basis for the data processing is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the above listed purposes for data processing. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person. Without this information, displaying this website is not possible.

The data will be deleted as soon as they are no longer necessary for the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended. In the case of storage of the data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses are anonymized by deleting the last eight bits, so that an identification of you is no longer possible.

Cookies

a. Data processing and respective legal basis

We use cookies on our website. These are text information that can be stored in the browser on the device of the viewer to a visited website (web server, server). The cookie is either sent from the web server to the browser or generated in the browser by a script (JavaScript). The web server can read this cookie information directly from the server when the user visits this page again or transfer the cookie information to the server via a script of the website. Cookies do not cause any damage to your device, do not contain viruses, trojans or other malware.

Information is stored in the cookie that is related to the specific device used. This does not mean, however, that we obtain direct knowledge of your identity.

We generally use the following cookies:

-Strictly necessary cookies

These cookies are necessary for the functioning of the website. In general, these cookies are only set in response to actions you take in response to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the website may not function properly.

The legal basis for the processing of these cookies is Art. 6 para. 1 sentence 1 lit. f GDPR. Our legitimate interest follows from the data processing purposes listed under B.1.b.

-Performance cookies

These cookies enable us to count visits and traffic sources so that we can measure and improve the performance of our website. They help us answering questions about which pages are most popular, which are least used and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we cannot know when you visited our website.

The legal basis for the processing of these cookies is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center. You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

-Functional cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third parties whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

The legal basis for the processing of these cookies is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given us by making your selection in the cookie banner or in our Privacy Preference Center.

You have the right to revoke your consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

- Cookies for marketing purposes

These cookies can be set via our website. They may be used by our marketing partners to profile your interests and show you relevant ads on other websites. If you do not allow these cookies, you will experience less targeted advertising.

b. Specific use of cookies, purposes and storage period

Specifically, we use the following cookies, depending on the cookie preferences you set in the Privacy Preference Center. Only the strictly necessary cookies are activated by default. If you do not want this either, you have the option of generally rejecting cookies in your browser. In this case, the functionality of the visited website may be impaired.

Further details about the respective cookie providers can be found in the Privacy Preference Center, under the respective cookie categories.

Contact form and e-mail

If you contact us via a contact form, the data which you provide in such forms will be transmitted to us and processed. The mandatory data that must be filled in for electronic contact via the respective contact form are marked with (*). If you provide us with additional data, this is done voluntarily.

If you send us an e-mail, we will process the associated metadata and the content of the message.

Your data will be processed to enable us to contact you, to process your request and to provide you with our respective services, to prevent misuse of the contact form and to ensure the security of our information technology systems. The legal basis for the processing of data classified as being mandatory is Art. 6 para. 1 sentence 1 lit. f GDPR. The aforementioned purposes also include a legitimate interest in the processing of the data. If the purpose of the contact is the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR. The legal basis for the processing of the data that you have voluntarily provided us with is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. Data will also be deleted or made unavailable when a storage period prescribed by the above-mentioned provisions expires, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract.

In case of a consent, you have the right to revoke such consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. To do so, please change the settings in the Privacy Preference Center.

Events

If you register for an event (e.g. a webinar, an on-site show, etc.), we will process your personal data entered in the registration form (e.g. name, e-mail address, address) for the purpose of holding the event, including communicating information prior, during and after the event. The mandatory data that must be filled in for your registration are marked with (*). If you provide us with additional data, this is done voluntarily.. The legal basis for this data processing is Art. 6 Sec. 1 lit. f) GDPR.

Raffles

If and to the extent that you voluntarily participate in a raffle organised by us, we process your personal data for the purpose of conducting and administering the raffle. This includes, in particular, recording your participation, determining the winners by means of a lottery procedure or other selection mechanisms, notifying the winners and delivering or handing over the prizes, complying with legal obligations — in particular tax-related documentation and reporting requirements in connection with the distribution of prizes — and retaining records to demonstrate compliance with the terms and conditions of participation.

In addition, the organisation of the raffle serves to maintain and strengthen existing business relationships by promoting professional exchange and customer loyalty.

In connection with the conduct of raffles, we process the categories of personal data described in the respective terms and conditions of participation. These typically include:

Contact details of participating individuals, in particular first and last name, business email address, business telephone number and business postal address;
Company-related information, in particular company name, department, and the participant’s position or role within the company;
Participation data, in particular the time of participation and responses to any raffle questions;
Prize fulfilment data, in particular bank details (where required for the transfer of prizes), delivery address for non-cash prizes, and tax-relevant identification information for prizes exceeding statutory exemption thresholds.

The processing for the purpose of conducting and administering the raffle is based on Article 6(1)(b) GDPR, insofar as participation establishes a contractual relationship on the basis of the respective terms and conditions of participation. Where processing is necessary for compliance with legal obligations, in particular tax-related documentation and reporting requirements, we rely on Article 6(1)(c) GDPR. Where we conduct raffles to maintain business relationships and the processing goes beyond mere performance of the contract, the processing is based on our legitimate interest pursuant to Article 6(1)(f) GDPR. Our legitimate interest lies in fostering and strengthening existing business customer relationships and increasing awareness of our products and services in a business environment.

If, in the context of the raffle, any further data processing takes place beyond the above — for example, for promotional contact or the publication of participant information — such processing is carried out solely on the basis of your prior consent pursuant to Article 6(1)(a) GDPR. You may withdraw any consent given at any time with effect for the future, as described in the respective consent declaration. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of the consent prior to its withdrawal.

Direct marketing

If you have given us your consent to do so, we will process your personal data to provide you with personalized information on BASF products, events, web seminars and services we consider relevant for you and to conduct customer surveys via the communication channels you have selected.

In order to determine your professional needs and interests, we combine and analyse the personal data that we have collected about you in the course of your relationship with BASF as a customer or user of BASF products and services (in particular your contract and master data, the products you have purchased, samples, demos, brochures or whitepapers that you have requested or downloaded, webinars for which you have registered, surveys that you have completed, etc.).

The legal basis for the processing of your personal data for the above-mentioned purposes is your consent.

Due to the global nature of BASF’s marketing teams, BASF will share your personal data with the relevant BASF entities and therefore transmit your personal data to the following BASF companies being the regional Marketing Headquarters. You can find those here:

Marketing Headquarters EMEA

In addition, BASF will share your personal data between those BASF companies which are responsible for you as a (prospective) business partner. Both of the aforementioned transfers serve the purpose of administration of customer data across the BASF Group and preparation of global marketing campaigns and sales-related activities.

The legal basis for this data sharing is our legitimate interest in maintaining your personal data in our company group.

We will share your personal data with other affiliated companies of the BASF Group if they provide IT services for us or if this is necessary for operational reasons, such as follow ups from sales managers or developing personalized marketing materials and content. Furthermore, we will pass on your personal data to the technical IT service providers we use from whom we obtain services. Our IT service providers are carefully selected and regularly checked by us. They process personal data only on our behalf and strictly in accordance with our instructions on the basis of corresponding contracts for order processing.

We store your personal data collected within the scope of your consent for the above-mentioned purposes until your consent is revoked.

You can revoke your consent at any time with effect for the future by notifying us of your revocation under our consent preference center Preferences Login. Each marketing mail we will send to you based on this consent, will contain a separate link to revoke your consent.

You are at liberty to grant or withhold consent. This has no effect on your visit of this website and platform.

If you revoke your consent, we will no longer use your personal data for marketing purposes unless we have another legal basis for this. The revocation of your consent does not affect the legality of the data processing that has taken place up to that point.

Postal Advertising

We process personal data of our customers for the purpose of direct postal advertising. The processing serves to inform you about our products, services and offers, to promote the sale of our goods and services, and to draw your attention to news and promotions relevant to you. In the context of postal advertising, we process the following categories of personal data:

Contact data: surname, first name, form of address and postal address
Customer master data: customer number and details of the existing business relationship
Selection data: where applicable, characteristics used to assign individuals to advertising groups (e.g. product interests)

The processing of your personal data for the purpose of direct postal advertising is carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR.

You have the right at any time pursuant to Art. 21(2) GDPR to object to the processing of your personal data for direct marketing purposes. In the event of an objection, your personal data will no longer be processed for the purposes of postal advertising. To exercise your right to object, an informal notification to the postal address or email address indicated in the advertising letter is sufficient.

YouTube Videos

a. Data processing

We have integrated YouTube videos into our online offering, which are stored on the YouTube platform and can be played directly from our website. YouTube is a service of Google LLC, D/B/A YouTube. 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter as ‘Google’). The videos are all embedded in the so-called ‘2-click-mode’, which means that no data about you as a user is being transferred to Google if you do not activate the video function. Before the video function’s activation, only a preview image loaded from our own web server is being displayed.

Data will only be transferred to Google if you activate such video functions. Once being activated, we have no influence on this data transfer. The data transfer is carried out regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account.

b. Purposes and legal basis

We use YouTube videos on our website to present those to you in an easy way.

The legal basis for the processing of your personal data is your consent according to Art. 6 para. 1 sentence 1 lit. a GDPR. You grant this consent by activating the video function. If activated, your personal data will be transferred to Google as described above.

In the course of the data transfer to Google, your personal data will be transferred to servers of Google, which might also be located in the USA. The USA is a country that does not have a level of data protection which is adequate to that of the EU. In particular, this means that personal data can be accessed by US authorities in a simplified manner and that there are only limited rights to such measures. If you activate the YouTube video function, you expressly consent to the transfer of data to Google and to the transfer of your personal data to servers located in the USA.

If you have given your consent, you have the right to revoke it at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

You can revoke you consent at any time for the future by deactivating the slider of the category “YouTube” in the Cookie Settings.

c. Further information

Further information on data processing, in particular on the legal basis and storage period by YouTube, can be found in the provider’s privacy policy https://policies.google.com/privacy and in the privacy banner on the YouTube platform. There you will also find further information on your rights and setting options to protect your privacy.

Google may also process your personal information in the United States, a third country without an adequate level of data protection.

Map Service

On our websites, we integrate a map service provided by Esri Deutschland GmbH, Ringstr. 7, 85402 Kranzberg, Germany. We use this map service to provide you with interactive map content (weather map and contact map, respectively) on our website and to enable its technical display. In connection with the use of the map service, the following categories of data are processed:

IP address: This is technically transmitted when the map is loaded and may be processed by ArcGIS Online, beyond the mere provision of the website, for operational, security, authentication, diagnostic, and service improvement purposes.
Location data: If you expressly allow your browser to share your location, your location (browser location) will be processed in order to display location-based content to you; if you do not grant this permission, no location processing takes place.

The map service does not set cookies and does not store any personal data beyond the categories mentioned above; however, it uses JavaScript for technical implementation.

The processing of the IP address for the technical provision and display of the map content is carried out on the basis of our legitimate interest in a functional and user-friendly design of our website pursuant to Art. 6(1)(f) GDPR. To the extent that ArcGIS Online additionally processes the IP address for its own operational, security, authentication, diagnostic, and service improvement purposes, this is likewise based on a legitimate interest in the secure and reliable operation of the service pursuant to Art. 6(1)(f) GDPR. The processing of your location takes place only if you actively grant the corresponding permission via your browser, and is therefore based on your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw your consent at any time with effect for the future by disabling the processing of your location in your browser settings. The withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent prior to its withdrawal.

To whom do we pass on your personal data?

Within our company, only persons and departments are granted access to your personal data as far as they need it to fulfil the abovementioned purposes.

We also involve service providers. These service providers will only act on our instructions and are contractually obliged to comply with the applicable data protection requirements.

Otherwise, we will only pass on your data to third parties if:

you have given your express consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR,
the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not disclosing your data,
there is a legal obligation for us to pass on the data in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, or
this is legally permissible and, in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, is necessary for the fulfilment of contractual relationships with you.

A transfer of your personal data to service providers in a third country will only take place if the special requirements of Art. 44 ff. GDPR are fulfilled. If and to the extent service providers are located in a third country, it may be that either the servers of the respective service provider are located in the third country or that the servers are located in the EU, but accessed in cases of support from a third country. Some third countries do not have a level of data protection adequate to that of the EU, e.g. the USA or China, as authorities might have simplified access to personal data in a simplified manner or that there are limited rights to such actions. If and to the extent you give consent, you expressly give consent to the transfer of personal data into the respective third country.

How do we secure your personal data?

BASF uses technical and organizational security measures to protect your personal data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously revised in line with technological developments.

What rights do you have?

You have certain rights under the General Data Protection Regulation including the right to request a copy of the personal information we hold about you, if you request it from us in writing:

Right to access: the right to obtain access to your information (if we’re processing it), and certain other information (like that provided in this Privacy Policy);

Right to correct: if your personal information is inaccurate or incomplete you have the right to have your personal information rectified;

Right to erasure: this is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defense of legal claims;

Right to restriction of processing: the right to suspend the usage of your personal information or limit the way in which we can process it. Please note that this right is limited in certain situations: When we are processing your personal information that we collected from you with your consent you can only request restriction on the basis of: (a) inaccuracy of data; (b) where our processing is unlawful and you don’t want your personal information erased; (c) you need it for a legal claim; or (d) if we no longer need to use the data for the purposes for which we hold it. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for restriction of the use of their personal information to make sure the restriction is respected in future;

Right to data portability: the right to request that we move, copy or transfer (where technically feasible) your personal information in a structured, commonly used and machine-readable format, for your own purposes across different services;

Right to object: the right to object to our processing of your personal information including where we process it for our legitimate interests, direct marketing;

Right to withdraw consent: if you have given your consent to anything we do with your personal information, you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal information with your consent up to that point is unlawful).

Exercising these rights is free of charge. However, you are required to prove your identity by means of a two-factor-authentication. We will engage reasonable efforts consistent with our legal duty to supply, correct or delete personal information about you.

Where can you complain?

You have the right to lodge a complaint with our data protection officer (for contact details see Section A) or with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement.

In either case, you can contact our Lead Data Protection Authority:

State Commissioner for Data Protection and Freedom of Information of Rhineland-Palatinate (Landesbeauftragter für den Datenschutz und die Informationsfreiheit Rheinland-Pfalz)

Hintere Bleiche 34
55116 Mainz
Kontaktformular | datenschutz.rlp.de
E-Mail: poststelle@datenschutz.rlp.de