Agricultural Solutions


Privacy & Data Protection

Privacy and Data Protection

BASF Online Data Protection Rules

BASF is delighted that you have visited our website and thanks you for your interest in our company.

At BASF, data protection has the highest priority. This document is designed to provide you with information on how we are following the rules for data protection at BASF, which information we gather while you are browsing our website and how this information is used. First and foremost: your personal data is only used in the following cases and will not be used in other cases without your explicit approval.

Collecting data

When you visit the BASF website, general information is collected automatically (in other words, not by means of registration) which is not stored as personal related data. The web servers that are used store the following data by default:

  • The name of your internet service provider
  • The website from which you visited us
  • The websites which you visit when you are with us
  • Your IP address

This information is analyzed in anonymized form. It is used solely for the purpose of improving the attractiveness, content and functionality of our website. Where data is passed on to external service providers, we have taken technical and organizational measures to ensure that the data protection regulations are observed.

Collecting and processing personal data

Beyond this use, personal data is only collected when you provide us with this in the course of, say, registration, by filling out forms or sending emails, and in the course of ordering products or services, inquiries or requests for material.

Your personal data remains with our company and our provider and will not be made available to third parties in any form by us or by persons instructed by us.

Data retention

We store personal data for as long as it is necessary to perform a service that you have requested or for which you have granted your permission, providing that no legal requirements exist to the contrary such as in the case of retention periods required by trade or tax regulations.


BASF deploys technical and organizational security measures to protect the information you have made available from being manipulated unintentionally or intentionally, lost, destroyed or accessed by unauthorized persons. Where personal data is being collected and processed the information will be transferred in encrypted form in order to prevent misuse of the data by a third party. Our security measures are continuously reviewed and revised in line with the latest technology.

Right to obtain and correct information

You have the right to check all data relating to your person stored with us and inform us, if it is in your opinion out-of-date or incorrect. To inform us, just send an email to the email address indicated in the imprint or to the person in charge of data protection (see below for the relevant contact details).


Cookies are small data files that websites store on your computer or other mobile devices (like smart phones or tablet pcs) as you browse the website. They allow a website to recognise a user’s device and can help to improve website performance and provide a better user experience.

On our corporate website, we only use cookies in certain areas of the website if they are required for an application or service which we provide. They are detailed in the table below:

CookieCookie namePurposeExpires

These cookies control how the website works, perhaps by remembering your choices and preferences or checking what your browser is able to do:

JSESSIONIDThis cookie allows the service to remember selections and preferences that you've already made or information that you've already given.When you close the browser.
BIGipServerWeb_PoolThe load balancer used by our website stores an identifier on your browser to ensure that, where possible, you remain connected to the same web server throughout your visit.When you close the browser.
agroFsThis cookie allows the site to remember the text size you've set.7 days after it is set when the visitor first visits the site.
agroportal.infocategoriesagroportal.infocategoriesWhen you close the browser.
agroportal.cityThis cookie allows the site to remember the city selection you've set.When you close the browser.
agroportal.countyThis cookie allows the site to remember the country selection you've set.When you close the browser.
agroportal.regionThis cookie allows the site to remember the region selection you've set.When you close the browser.
agroportal.zipcode.labelThis cookie allows the site to remember the zipcode selection you've set.When you close the browser.

Cookies for measuring the use of our website (analytics):

Webtrends analyticsWT_FPCThese cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.10 years after it is set when the visitor first visits the site.

Third party advertising cookies:

AddThis__atuvcThese cookies enable the AddThis social media sharing widget to function correctly on BASF agroportal. We use AddThis across the site to allow sharing of content between different services. Using this feature sets one cookie, __atuvc, which expires after two years and is set in accordance with AddThis's Privacy Policy ( Years after it is set when the visitor first visits the site.


If you have any questions or ideas, please refer to the data protection representative at BASF SE, who will be pleased to help you. The continuous development of the Internet makes it necessary for us to adjust our data protection rules from time to time. We reserve the right to implement appropriate changes at any time.

The Data Protection Officer at BASF SE:

Ralf Herold


ZOK - Z 36

67056 Ludwigshafen

Tel.: +49 (0) 621 60 43785

Fax: +49 (0) 621 60 22516