Farming, the Biggest Job on Earth
Farming is fundamental to the world’s wellbeing and there has never been a more challenging time for farming, farmers and the industry with tightening regulations, rising costs, feeding an ever-growing population, looking after nature, and balancing land use.
That’s why we believe farming is the biggest job on earth. And although the industry faces these hurdles, we know that with challenges comes great opportunities. As it gets more complex, we stand committed to finding the right balance so that farmers, our industry and future generations can all flourish.
Where does our food come from?
Farming is an international, science and engineering based industry that combines age-old techniques with new technologies to grow and rear the food we eat as well as providing energy sources.
With a growing population, we need to ensure we can produce enough healthy, affordable food in a more sustainable way, reducing the impact on the environment and leaving space for nature.
And we need be able to talk about how.
What do we grow?
Since the beginning of agriculture, over 10,000 years ago, people have grown crops that produce the most amount of food, are resistant to certain diseases, can grow fast or tall to outcompete weeds, or are more palatable to the consumer, such as growing more of the sweetest strawberries.
People have crossed different plant characteristics so the crops they grow have the best genetics for what they need. One plant may be able to grow with less water and one might be able to withstand certain diseases. Researchers are looking at ways to breed plants with both of these traits but this can take over a decade for innovations like this to reach the consumer.
What do we spray?
